#1: Multi-Channel Paid Ads Strategy
We launched campaigns across Meta, Google, and TikTok, with each channel playing a clear role in the funnel.
We also produced conversion-focused videos tailored to each platform to address objections, highlight product strengths, and drive enquiries.
#2: High-Converting Landing Pages
We built dedicated landing pages for paid traffic and improved them through ongoing A/B testing. This included optimising messaging, CTA placement, form structure, and social proof.
#3: Data-Driven Sales Alignment
We worked closely with the sales team to track conversion data, monitor lead quality, and identify which channels drove higher-value customers. This ensured scaling decisions were based on real business outcomes, not just CPL.
Wood Origins entered the market with:
- No brand equity
- No digital acquisition history
- Strong competition from established flooring companies
The goal was not slow organic growth — it was aggressive scaling.
#1: Multi-Channel Paid Ads Strategy
We launched campaigns across Meta, Google, and TikTok, with each channel playing a clear role in the funnel.
We also produced conversion-focused videos tailored to each platform to address objections, highlight product strengths, and drive enquiries.
#2: High-Converting Landing Pages
We built dedicated landing pages for paid traffic and improved them through ongoing A/B testing. This included optimising messaging, CTA placement, form structure, and social proof.
#3: Data-Driven Sales Alignment
We worked closely with the sales team to track conversion data, monitor lead quality, and identify which channels drove higher-value customers. This ensured scaling decisions were based on real business outcomes, not just CPL.
