Blog

Content for Digital Marketing: In today’s digital landscape, creating engaging content is paramount for successful digital marketing campaigns. It’s no longer enough to simply have a presence online; you must capture the attention and interest of your target audience. By understanding the power of connection and employing effective strategies, you can create...

Mobile Optimization in Digital Marketing: In today’s fast-paced digital world, where smartphones have become an integral part of our lives, it’s crucial for businesses to adapt and optimize their online presence for mobile devices. Mobile optimization plays a vital role in digital marketing, allowing companies to reach and engage with their target audience...

PPC, or pay-per-click, is a form of online advertising where advertisers pay each time a user clicks on one of their ads. This type of advertising is commonly used in search engine marketing (SEM) to drive traffic to a website, as well as in social media advertising and other digital marketing channels. PPC ads are usually displayed on search engine results pages (SERPs)...

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords and phrases related to the business. SEO is essential for businesses because it can help increase website traffic, generate leads and sales, and ultimately grow the business. In this blog, we will discuss why SEO is important...

In today’s highly competitive business world, lead generation has become essential to any successful marketing strategy. The process of lead generation agency involves identifying potential customers or clients and converting them into actual customers or clients. In Singapore, lead generation has become even more important due to the country’s highly developed...

As Singapore continues to experience rapid growth in its digital landscape, the demand for digital marketing agency in singapore has skyrocketed. A digital marketing agency is a company that specializes in providing digital marketing services such as social media marketing, search engine optimization (SEO), content marketing, email marketing, and website design and...

If you’re searching for the best SEO Services in Singapore but don’t know how much it will cost you, the one-line answer is – it depends on which kind of service you get from the Company. Especially in the B2B industries, SEO services in Singapore have always been in demand. Today 70% of marketers remark SEO as effective marketing compared to other campaign channels...

Founders Make Some Noise Tide is a UK financial platform providing banking services for small and mid-size enterprises (SMEs). As part of its strategy to target entrepreneurs and business owners, the brand ran an impactful campaign ‘Founders Make Some Noise’. The ad features three business owners (who are also Tide members), highlighting how the platform can help them spend...

Best Fintech Marketing Strategies 2022 Content Strategy Do you know that 47% of B2B buyers consume 3-5 pieces of content prior to engaging with a salesperson? A survey from Demand Gen Report indicated that B2B buyers prefer content that educates rather than just sells. They are looking for advice that helps them benchmark their strategies and success stories from others...

What is Fintech Marketing? Fintech is one of the fastest-growing industries with companies innovating in many areas of finance and billions of investment dollars flooding into the ecosystem. According to KPMG, the global fintech investment was $105 billion in 2020 and is expected to reach $179 billion by the end of 2022 with around 30,000 FinTech startups worldwide. In...

How the TikTok Algorithm Works The TikTok algorithm is a complex system designed to display videos relevant to your preferences and interests. That’s why the For You page is highly personalized for each individual user, as no two users will see the same videos on this page. This also means that the types of content you are recommended can also be changed as your interests...

For a long time, businesses didn’t take TikTok seriously. A lot of businesses considered it as a platform for Gen-Z to watch short, funny videos. However, when its user growth increased in 2020 (1157.76% increase in TikTok’s global users between Jan 2018 and July 2020), brands started to realize that they shouldn’t miss out on this major marketing chance. In Q4 2021, TikTok...