#1: Trend-Led Video Creative for 11.11
We developed an 11.11 campaign video using native social formats and trend-led creative to make the promotion feel organic, not overly aggressive.
This helped Nomad stay relevant during the sale season without losing its premium tone.
#2: Multi-Channel Performance Expansion
We added Google Ads to the 11.11 strategy to capture high-intent search demand and expand acquisition beyond social.
This made the campaign more coordinated across channels.
#3: Dedicated 11.11 Email Strategy
We deployed a focused 11.11 email series to drive repeat purchases and keep momentum high.
We also updated email flows to align with the sale, allowing owned media to amplify paid results.
11.11 is one of the most competitive retail periods of the year — especially in the watch category, where brands compete aggressively on discounts and urgency-driven messaging.
From the previous year:
- Google Ads had not been activated
- Email flows were not sale-optimised
- Social campaigns competed in a saturated discount-heavy environment
To us, the objective was not just revenue growth — but efficient, multi-channel performance.
#1: Trend-Led Video Creative for 11.11
We developed an 11.11 campaign video using native social formats and trend-led creative to make the promotion feel organic, not overly aggressive.
This helped Nomad stay relevant during the sale season without losing its premium tone.
#2: Multi-Channel Performance Expansion
We added Google Ads to the 11.11 strategy to capture high-intent search demand and expand acquisition beyond social.
This made the campaign more coordinated across channels.
#3: Dedicated 11.11 Email Strategy
We deployed a focused 11.11 email series to drive repeat purchases and keep momentum high.
We also updated email flows to align with the sale, allowing owned media to amplify paid results.
