Magnetone Singapore is a commercial printing solutions provider specialising in high-quality print materials for businesses across Singapore.
With a strong reputation built through offline channels and repeat clients, Magnetone had never previously activated paid digital advertising.
The objective was clear: validate online demand and build a structured acquisition system from the ground up.
With no prior advertising data or performance benchmarks, Magnetone lacked:
- Visibility into digital demand
- Clarity on audience intent
- A scalable enquiry-generation system
The business needed a measured, data-driven approach — not guesswork.
#1: Building a Paid Media Foundation
We built the campaign from the ground up — defining audiences, qualification logic, funnel flow, and budget allocation. The goal was efficient validation, not rushed scale.
#2: Creative-Led Video Production for Lead Generation
We produced a dedicated lead generation video shoot. Each edit was built to communicate value clearly, drive engagement, and generate enquiries efficiently.
#3: Systematic Creative Testing
We developed static creatives to test different messages and formats. This revealed what resonated most and kept optimisation data-backed.
#4: Strategic Audience & Market Expansion
We expanded targeting beyond Singapore into relevant markets. This grew reach while maintaining lead relevance and quality.
