Lumens is a Singapore-based car rental company specialising in Private Hire Vehicle (PHV) leasing.
Founded in 2014 with a fleet of four vehicles, Lumens has grown into one of Singapore’s largest fleet operators under Lumens Group — offering drivers not just vehicles, but access to exclusive jobs, daily payouts, zero commission, and flexible schedules.
In a highly competitive driver acquisition market, performance efficiency directly determines growth.
Client was unable to scale its ad campaigns due to:
- High CPL
- Low-quality leads
- Insufficient lead volume to meet growth targets
- Over-reliance on repetitive graphic creatives
The business had demand — but scaling was cost-prohibitive.
#1: Rebuilding the Creative Strategy
We replaced repetitive graphic ads with a structured video pipeline built around real driver motivations like income stability, flexibility, and payouts.
#2: Conversion-Driven Landing Infrastructure
We built a landing page tailored for PHV drivers and improved it through A/B testing across messaging, hooks, and user flow.
#3: Platform Diversification & Efficient Scaling
We expanded into TikTok while continuing to optimise Meta and Google, opening up new audiences and supporting more efficient scaling.
#4: Continuous Performance Optimisation
We tracked performance closely, tested regularly, and shifted budget towards the best-performing combinations.
