#1: Comprehensive Campaign Optimisation
We audited the account, improved keyword targeting and ad copy, and launched a broader campaign mix across PMAX, YouTube, and Search Ads.
#2: Ongoing Campaign Refinement
We refined campaigns weekly, reviewed competitors and customer feedback, and used those insights to improve creative direction and performance.
#3: Creative Testing & Production
We tested static ads and produced video creatives to strengthen engagement and better communicate the product’s value.
Before optimisation, Jevonbaby’s Google Ads setup was limited by several structural gaps. Conversion tracking was inaccurate, the account relied too heavily on a single PMAX campaign, and older sale ads were still running alongside newer efforts.
There was also little campaign diversification beyond PMAX, with no broader use of Search or YouTube Ads to reach more relevant audiences. As a result, the account was not fully capturing demand or maximising its performance potential.
#1: Comprehensive Campaign Optimisation
We audited the account, improved keyword targeting and ad copy, and launched a broader campaign mix across PMAX, YouTube, and Search Ads.
#2: Ongoing Campaign Refinement
We refined campaigns weekly, reviewed competitors and customer feedback, and used those insights to improve creative direction and performance.
#3: Creative Testing & Production
We tested static ads and produced video creatives to strengthen engagement and better communicate the product’s value.
