#1: Website & Conversion Optimization
We refined the website messaging to clearly explain what the company does, who it serves, and what makes it different.
We also strengthened social proof, clarified the CTA, and rebuilt tracking for form submissions, WhatsApp clicks, and phone calls — restoring data visibility.
#2: Structured Google Ads Optimization
With tracking in place, we restructured Google Ads around high-intent keywords, service-specific targeting, and better budget efficiency.
Campaigns were then monitored and optimised in a more systematic, data-led way.
#3: SEO Foundation
We implemented foundational SEO improvements to grow organic visibility and reduce long-term reliance on paid traffic.
Through our audit, we uncovered several structural gaps:
- Website not optimized for conversions
- USP unclear and poorly communicated
- Lack of testimonials and past work examples
- No SEO foundation — not ranking for relevant keywords
- Google Ads conversion tracking not properly configured
Without tracking and positioning clarity, optimization was impossible.
#1: Website & Conversion Optimization
We refined the website messaging to clearly explain what the company does, who it serves, and what makes it different.
We also strengthened social proof, clarified the CTA, and rebuilt tracking for form submissions, WhatsApp clicks, and phone calls — restoring data visibility.
#2: Structured Google Ads Optimization
With tracking in place, we restructured Google Ads around high-intent keywords, service-specific targeting, and better budget efficiency.
Campaigns were then monitored and optimised in a more systematic, data-led way.
#3: SEO Foundation
We implemented foundational SEO improvements to grow organic visibility and reduce long-term reliance on paid traffic.
