#1 Introduced a High-Converting Landing Page
We built a conversion-focused landing page designed to: qualify serious prospects, clearly communicate programme value, and set expectations before submission
By requiring prospects to go through a structured page before submitting details, lead intent improved significantly.
#2 Changed Campaign Objectives
We tested both: Facebook Conversion objective (sending traffic to landing page) and Facebook Lead Gen objective
This allowed us to compare quality and cost efficiency across funnel types.
#3 Refreshed Creative & Copy
Developed two completely new ad images, implemented long-form persuasive copywriting, and narrowed targeting to a specific niche audience
This reduced fatigue and strengthened differentiation.
Bright Culture is a Singapore-based education company offering high-ticket academic coaching programmes designed to help students improve results and unlock higher academic performance.
The company focuses on structured coaching methodologies, performance tracking, and premium student support — serving parents willing to invest in meaningful academic transformation.
Operating in a competitive tuition landscape, Bright Culture relied heavily on Facebook Lead Ads to drive enrolments.
#1 Introduced a High-Converting Landing Page
We built a conversion-focused landing page designed to: qualify serious prospects, clearly communicate programme value, and set expectations before submission
By requiring prospects to go through a structured page before submitting details, lead intent improved significantly.
#2 Changed Campaign Objectives
We tested both: Facebook Conversion objective (sending traffic to landing page) and Facebook Lead Gen objective
This allowed us to compare quality and cost efficiency across funnel types.
#3 Refreshed Creative & Copy
Developed two completely new ad images, implemented long-form persuasive copywriting, and narrowed targeting to a specific niche audience
This reduced fatigue and strengthened differentiation.
