Bedtribe is a prescription-based health brand helping adults manage nicotine dependency through pharmacist-approved support and a seamless online experience.
The brand’s mission is to make access to nicotine prescriptions safer, faster, and more discreet by removing barriers for those looking to quit smoking or switch to regulated alternatives.
When Bedtribe partnered with Defiant, their email strategy was underdeveloped. Campaigns were reactive, flows were underutilised, and most messaging focused on products instead of providing support. With demand growing and strict regulations in place, Bedtribe needed a reliable email strategy that could educate, build trust, and guide customers through complex decisions.
Bedtribe is a prescription-based health brand helping adults manage nicotine dependency through pharmacist-approved support and a seamless online experience.
The brand’s mission is to make access to nicotine prescriptions safer, faster, and more discreet by removing barriers for those looking to quit smoking or switch to regulated alternatives.
We built a cross-channel approach that turned paid social into a consistent source of high-intent leads, while email and SMS closed the loop with timely nurture and product support. This kept learning cycles intact, reduced creative fatigue, and scaled revenue without sacrificing efficiency
We built a cross-channel approach that turned paid social into a consistent source of high-intent leads, while email and SMS closed the loop with timely nurture and product support. This kept learning cycles intact, reduced creative fatigue, and scaled revenue without sacrificing efficiency
