01
Creative Fatigue
Even strong ads lose impact over time. Without fresh creative testing, response rates soften and costs rise.
Meta Ads Agency
in Singapore,
Built for
Measurable Growth
We help businesses turn Facebook and Instagram attention into qualified enquiries, customers and measurable growth through connected strategy, creative, tracking and optimisation.
Our clients
Trusted by Growth-Minded Brands
We work with businesses that want clarity on what their advertising is achieving and what to improve next.
8-Figure
Ad Spend Managed
$85M+
Revenue Generated
50+
Businesses Served
TheFinance.sg
The Singapore Blog
BestInHood
ReviewRanger
Sortlist
DesignRush
GoodFirms
Clutch
TechBehemoths
Hotfrog SG
APAC Agencies
Recognised for Our Approach to Digital Growth
OMNI Digital has been featured in business publications for our approach to performance marketing, combining paid media expertise, creative strategy, and a commitment to measurable business outcomes.
Problems
Why Your Meta Ads May Be Losing Momentum
Ad performance rarely comes down to one setting. The challenges often sit across creative, targeting, measurement and what happens after someone clicks.
02
Rising Acquisition Costs
Higher spend rarely guarantees more sales when your offer, messaging, or campaign structure is misaligned.
03
Leads That Do Not Convert
Low-cost leads mean little if enquiries are unqualified across your message, form, and landing page.
04
Incomplete Tracking
When website events or conversion signals are missing, both reporting and optimisation become harder to trust.
05
Attention Without Action
Eye-catching creatives still fall short if prospects do not understand the value or next step.
06
Difficulty Scaling
Small-budget winners often stall at higher spend without consistent creative testing and disciplined scaling decisions.
Better Meta Ads performance starts by identifying which part of the customer journey needs attention, then improving the system as a whole.
META ADS · THE OMNI LOOP
MOST AGENCIES STOP AT THE LEAD. WE FOLLOW IT TO THE SALE.
Six steps. One loop. Every round teaches Meta more about who buys from you.
GET A FREE STRATEGY AUDIT
SALES DATA
1 / 6
META'S ALGORITHM
LEARNS WHO ACTUALLY BUYS
01 · CAMPAIGN MANAGEMENT
02 · CREATIVE STRATEGY
03 · DATA ANALYSIS
04 · QUALIFIED LEAD OPTIMISATION
05 · REPORTING
06 · ITERATION
Our Process
A Clear Process With Room to Learn
Our Meta Ads process makes the work transparent while allowing the campaign strategy to evolve with real performance signals.
Book a strategy callAudit and Discovery
We review your objectives, campaign history, available data, existing creative, tracking and customer journey. We also examine relevant market activity to identify opportunities.
Strategy and Build
We map the campaign structure, measurement requirements and initial creative tests, then agree on what success should look like.
Launch and Learn
We launch with clear priorities and begin gathering results across placements, messages and conversion paths.
Optimise and Scale
We review what is working, refresh creative, improve weak points and make budget decisions based on commercial evidence.
Meta CAPI & Lead Quality Optimisation
Better Conversion Signals. More Qualified Leads.
Most campaigns only tell Meta who filled in a form. We connect your website and CRM to Meta’s Conversions API, so it learns who actually becomes a customer.
THE PROBLEM WE SOLVE
Not all leads are equally valuable. Incomplete tracking and campaigns focused on form submissions can lead to poor-quality enquiries. We bridge the gap between ad performance and real outcomes to help you attract better leads and optimise your budget.
META CAPI
LEARNS WHO BUYS
01
Ad click
02
Lead submitted
03
Lead qualified
04
Meeting booked
05
Deal closed
Step 1
More Accurate Conversion Tracking
Gain clearer visibility into customer journeys with more complete conversion data through Meta's Conversions API.
Server-Side CAPI Signal
01 / CAPI
99.2% Signal Match
- PageView & ViewContent 01
- Lead Submitted (Browser + Server) 02
- CRM Deal Stage Synced 03
Step 2
Better Leads at Lower Costs
Use CRM insights to optimise campaigns for qualified leads and improve acquisition efficiency.
CRM Qualification Loop
02 / CAPI
-48% Cost Per Qualified Lead
- Unqualified Form Fills Filtered 01
- SQL & Booking Signals Prioritised 02
- Meta Algorithm Trains on Buyers 03
Step 3
Smarter, More Confident Scaling
Identify campaigns with strong conversion potentials, so you can allocate budgets more effectively and scale what works.
Revenue-Backed Scaling
03 / CAPI
3.8x Pipeline ROAS
- True Cost Per Acquisition Tracked 01
- Winning Ad Sets Scaled by Revenue 02
- Predictable Monthly Growth 03
Performance Creative
Creative That
Earns Attention and
Drives Action
Strong creative gives people a reason to stop, understand your offer and take the next step. For Meta Ads, that means looking beyond design alone to the insight and message behind each concept.
Static • Us vs Them
3.4% CTR
OMNI // STATIC AD
WHY SETTLE FOR CLICKS WHEN YOU CAN SCALE REVENUE?
Full-Funnel Strategy • CAPI Attribution • Weekly Creative Sprints
Book Your Strategy Audit →
Static • Social Proof
4.9x ROAS
OMNI // STATIC AD
86% OF CLIENTS ACHIEVED >50% GROWTH IN 12 MONTHS
Verified Singapore Case Studies Across Ecommerce, Education & B2B
See Real Client Results →
Static • Offer Stack
$26 CPL
OMNI // STATIC AD
STOP GUESSING WHICH AD CREATIVE ACTUALLY SELLS
Get a 45-Minute Paid Media & Creative Diagnostic With Our Senior Team
Claim Free Audit Slot →
STEP - 1
Find the Hook
STEP - 2
Shape the Angle
STEP - 3
Develop the Creative
STEP - 4
Test Performance
STEP - 5
Learn & Refine
STEP - 6
Scale What Works
The goal is not simply to produce more ads. It is to learn which messages resonate, then develop the creative ideas with the strongest commercial potential.
Business / Industry Applications
Meta Ads Strategies Shaped Around Your Business
Every customer journey is different. At OMNI Digital, we tailor campaign structures, creative strategies and conversion pathways to how your customers discover, evaluate and ultimately choose your business.
Ecommerce and Retail
Product-led creative, catalogue opportunities, conversion journeys and retargeting to support online purchases.
Education and Enrolment
Trust-building content and enquiry campaigns that answer the questions learners and decision-makers care about.
Finance and Professional Services
Credibility-led messaging and qualification paths designed for higher-consideration services, subject to advertising policies.
Home, Living and Lifestyle
Visual storytelling that helps people imagine the product or service in their own lives.
Lead Generation Businesses
Enquiry experiences shaped around consultation bookings, quotations and sales-team follow-up.
Established and Growing Brands
Whether you're expanding into new markets, reaching more customers or improving acquisition efficiency, we develop adaptable Meta Ads strategies that evolve with your business. By combining creative testing, performance insights and measured scaling, we help support sustainable, long-term growth.
There's no one-size-fits-all approach to growth. We shape every strategy around your sales cycle, customer behaviour and commercial objectives, ensuring each campaign decision is purposeful, relevant and aligned with your business goals.
Case Studies
The Work Behind the Results
Every successful campaign has a context. Our case studies show the challenge, the decisions we made and the business outcome, with the figures and attribution explained clearly.
Case Study #1
Bedtribe
PROBLEM
The brand lacked the time and internal resources to manage paid ads effectively and struggled to scale performance.
OUTCOME
After restructuring the creative approach, the brand achieved higher profitability and successfully expanded into additional channels, including retail, Shopee, and TikTok, unlocking scalable and sustainable growth.
>2.3x
YoY sales increase
5-6x
Monthly profit
81%
Blended Ad ROAS
Case Study #2
Lylo
PROBLEM
The website experience was inconsistent, leading to a very low conversion rate.
OUTCOME
We rebuilt and optimized the full funnel, then launched a MOFU video plus BOFU static mix to improve conversion quality and scale revenue to a new high.
607%
ROAS Increase
17.09x
Blended ROAS
Case Study #3
Bright Culture
PROBLEM
The team was paying $50 to $100 per lead and couldn’t scale. They also tried managing ads in house, but it was taking too much time and focus.
OUTCOME
We took over performance marketing and streamlined the lead generation setup. Trial class CPL dropped to around $25 to $30, giving the team consistent leads while freeing them to focus on scaling other areas of the business.
$25 - 30
Trial Class CPL
$50 - 100
CPL Before
Testimonials
What Our Clients Say
The strongest client stories explain not only the outcome, but what working with the team was actually like.
«I just wanted steady growth — a few more orders. Instead we 10x'd our monthly revenue. The ads from Omni really work. Consider this my warning about Omni.»
10x
Monthly revenue growth
Non-stop
Incoming orders
Consistent
Scaled growth after testing
— Natalie Ang-Sawlani
Gentle Therapy
«I hired them just to make my life easier — instead we were packing orders for 5 days straight. As a business owner, this is the exact headache you secretly pray for.»
10x
Revenue growth
5 days
Non-stop packing orders
100%
Profit-first ad scaling
— Melissa Tan
Bedtribe
«Most agencies just wasted my time. Omni understood the education industry — how parents think and what students need. They delivered results without me managing marketing.»
Higher
Revenue increase
Lower
Cost per lead & acquisition
More
Student enrollments
— Bernice Tay
Bright Culture
Why OMNI
More Than Campaign Management
Meta Ads is most effective when the decisions behind it are connected. We combine channel expertise with the bigger picture of how your business wins customers.
Focused on Business Outcomes
Prioritise qualified leads, sales and acquisition efficiency — not just impressions, clicks or lead volume.
Creative Meets Performance
Combine customer insights, creatives and performance data to develop ads that convert the right audiences.
Data-Driven Optimisation
Continuously refine campaigns to improve performance using conversion tracking and customer journey insights.
Built to Scale
Identify what works, optimise performance and scale your Meta Ads campaigns efficiently and confidently.
An Integrated Approach to Meta Ads
What Sets OMNI Apart as a Meta Ads Agency?
When comparing agencies, it helps to look beyond account management alone. Ask how strategy, creative, measurement and lead quality will work together. If you are choosing a Facebook ads agency, make sure the team understands how your business converts interest into customers.
Omni Digital
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Brings together strategy, creative, tracking, funnels and ongoing optimisation to support business growth.
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Prioritises meaningful business outcomes, including qualified leads, sales, cost per acquisition (CPA) and return on ad spend (ROAS).
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Develops and tests performance-focused creatives informed by audience insights and campaign data.
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Tailors each Meta Ads strategy to your business model, customer journey and growth objectives.
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Looks beyond the ad itself, considering the entire journey from the first interaction to conversion.
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Reviews key conversion touchpoints and lead quality, where included in the agreed scope, to identify opportunities for improvement.
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Continuously tests creative angles, messaging and campaign variables to uncover opportunities for stronger performance.
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Translates performance data into actionable insights, clear recommendations and informed next steps.
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Scales strategically, guided by proven creatives, reliable conversion data and sustainable acquisition costs.
Typical Meta Ads Agency
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Focuses primarily on campaign setup and media buying.
-
Measures performance through clicks, impressions and platform engagement.
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Often relies on client-supplied advertising creatives.
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Uses standard campaign structures across different businesses.
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Concentrates optimisation efforts within Meta Ads Manager.
-
May leave landing pages, conversion funnels and lead quality outside its scope.
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Makes routine campaign adjustments with limited creative experimentation.
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Provides reports showing campaign results and historical performance.
-
Approaches scaling primarily by increasing advertising budgets.
At OMNI Digital, we believe effective Meta Ads go beyond campaign management. By bringing together strategy, creative, tracking and continuous optimisation, we build a connected approach that aligns every advertising decision with your broader business goals. The result is a more cohesive, measurable and sustainable path to growth.
OMNI Pricing Packages
Flexible Meta Ads Management Packages for Your Growth
From focused Meta advertising to integrated, multi-platform campaigns, choose a management package that aligns with your business goals. For more complex requirements, we'll tailor a solution around your priorities.
S$2,500
/month
Single Channel
- Meta Ads management
- Facebook & Instagram campaigns
- Campaign strategy
- Tracking & optimisation
- Reporting
- Creative scope based on agreement
S$4,000
/month
Most Popular
- Meta Ads management
- Facebook & Instagram campaigns
- Google Ads management
- Integrated paid media strategy
- Cross-channel reporting
- Creative scope based on agreement
Custom Quote
Enterprise / Full Stack
- Multi-platform strategy
- Meta, Google & other channels
- Custom campaign structure
- Advanced tracking / CAPI
- Custom creative requirements
- Funnel / CRM integration
Advertising spend is billed separately by the respective advertising platforms. Additional services, including creative production, landing page development, CRM integrations, and technical implementations, may be scoped and quoted separately depending on your selected package and business requirements.
FAQs
What does a Meta Ads agency do?
Do you create the Facebook and Instagram ad creatives?
Can Meta Ads work for eCommerce?
How much should I spend on Facebook and Instagram Ads?
How do you measure Meta Ads performance?
Do I keep ownership of my ad account?
Can Meta Ads or digital marketing be supported by the EDGE Grant?
Is the EDGE Grant only for SMEs?
Can I still claim the PSG grant for Facebook Ads?