01
Reach High-Intent Customers
Reach people searching for relevant products or services, with campaigns shaped around commercial search intent.
Google Ads Agency
in Singapore,
Built for
Measurable Growth
Reach high-intent customers searching for what you offer through connected search strategy, compelling ads, reliable conversion tracking and ongoing optimisation.
Our clients
Trusted by Growth-Minded Brands
We work with businesses that want clarity on what their advertising is achieving and what to improve next.
8-Figure
Ad Spend Managed
$85M+
Revenue Generated
50+
Businesses Served
TheFinance.sg
The Singapore Blog
BestInHood
ReviewRanger
Sortlist
DesignRush
GoodFirms
Clutch
TechBehemoths
Hotfrog SG
APAC Agencies
Recognised for Our Approach to Digital Growth
OMNI Digital has been featured in business publications for our approach to performance marketing, combining paid media expertise, creative strategy, and a commitment to measurable business outcomes.
Why Google Ads / Benefits
Why Google Ads Belongs in Your Growth Strategy
From capturing existing demand to reaching customers across formats, Google Ads gives businesses flexible ways to connect visibility with action.
02
Gain Visibility Faster
Put your business in front of relevant searches soon after campaigns are approved, without waiting for organic rankings.
03
Pay for Measurable Actions
Pay-per-click and other campaign models let you understand spend alongside clicks, views and conversion activity.
04
Measure Leads and Sales
With suitable tracking, connect Google Ads traffic to enquiries, calls, purchases and other valuable actions.
05
Stay in Control of Budget
Adapt investment to demand, seasonality and performance without committing to a one-size-fits-all spend.
06
Reach More Customer Touchpoints
Use Google Search Ads, Shopping, YouTube and remarketing to support different stages of the journey.
07
Scale With Better Evidence
Expand what works only when conversion quality and business economics justify further investment.
The opportunity is not visibility alone. It is making Google Ads relevant to what customers need and measurable against what your business values.
Problems
Where Google Ads Budgets Lose Momentum
Campaigns can attract traffic without creating value. The underlying issue often sits between the search, ad, landing page and conversion data.
01
Irrelevant Search Traffic
Poor keyword selection can draw visitors whose needs do not match your offer.
02
Rising Cost Per Click
Competition and undisciplined bidding can make every potential customer more expensive to reach.
03
Low-Quality Leads
High enquiry volume means little when those contacts rarely become sales opportunities.
04
Incomplete Conversion Tracking
Missing call, form or offline data makes it difficult to judge what is driving results.
05
Weak Ad Relevance
Generic messaging may miss the reason someone searched, reducing the value of every impression.
06
Landing Pages That Lose Customers
A slow or unclear landing page destination can undermine even well-targeted search ads.
07
Unnecessary Keyword Spend
Without negative keywords and search term reviews, irrelevant queries can continue consuming budget.
08
Scaling Without a Plan
Increasing spend without reliable conversion signals can raise acquisition costs instead of revenue.
We look at the full Google Ads journey to identify where performance can improve, rather than changing bids in isolation.
GOOGLE ADS · THE OMNI LOOP
MOST AGENCIES STOP AT THE LEAD. WE FOLLOW IT TO THE SALE.
Six steps. One loop. Every round teaches Google more about who buys from you.
GET A FREE STRATEGY AUDIT
SALES DATA
1 / 6
GOOGLE'S ALGORITHM
LEARNS WHO ACTUALLY BUYS
01 · CAMPAIGN MANAGEMENT
02 · CREATIVE STRATEGY
03 · DATA ANALYSIS
04 · QUALIFIED LEAD OPTIMISATION
05 · REPORTING
06 · ITERATION
Our Process
A Clear Process Focused on Meaningful Results
From initial review to ongoing improvement, each stage makes Google Ads decisions more transparent.
Book a strategy callAudit & Discovery
Review your account, conversion tracking, search terms, landing pages and business objectives.
Strategy & Build
Define keywords, campaign structure, bidding, messaging and the measurement plan.
Launch & Learn
Go live with clear priorities and gather evidence from searches, creatives and conversions.
Optimise & Scale
Refine ads, keywords, bids and budget based on lead quality and business results.
Google Ads Campaign Types
The Right Google Ads Campaigns for Your Customer Journey
Different formats serve different purposes. We recommend the mix that fits your audience, sales cycle and conversion goals.
01
Google Search Ads
Reach people actively searching for relevant solutions and capture demand with keyword-led text advertising.
02
Performance Max
Use Google’s automated cross-channel campaigns to pursue defined conversion goals with suitable assets and measurement.
03
Google Shopping Ads
Present product images, prices and merchant information to customers browsing or searching for products.
04
Google Display Ads
Build visibility through visual placements across eligible websites and apps, including remarketing opportunities.
05
YouTube Ads
Communicate your story through video to support awareness, consideration or conversion objectives.
06
Remarketing Campaigns
Reconnect with eligible previous website visitors and audiences using timely, relevant remarketing messages.
07
Local Campaign Opportunities
Support calls, directions and location-driven enquiries for businesses serving a physical area.
Not every Google Ads account needs every format. The right choice begins with customer behaviour, reliable data and clear objectives.
Keyword Strategy & Search Intent
Target Searches With Stronger Commercial Intent
Effective keyword research is not a hunt for the biggest search volume. It is about relevance, intent and a clear path to conversion.
01
Search Intent Mapping
Separate research, comparison and ready-to-buy searches to prioritise useful demand.
02
Keyword Research & Selection
Evaluate Google Keyword Planner insights alongside competition, relevance and conversion potential.
03
Match Type Strategy
Balance broad, phrase and exact match according to account maturity and the available signals.
04
Negative Keyword Management
Use negative keywords to reduce irrelevant traffic and make spend more deliberate.
05
Search Term Analysis
Review actual search terms to uncover opportunities and identify queries that are costing money without value.
06
High-Intent Keyword Prioritisation
Focus effort on high-intent keywords that align with qualified enquiries or purchase behaviour.
07
Keyword-to-Landing-Page Alignment
Keep the search query, ad message and destination consistent so visitors can act confidently.
A strong Google Ads keyword strategy helps the right people find a relevant answer, not just another advertisement.
Conversion Tracking & Lead Quality Optimisation
Measure the Conversions That Matter.
Most campaigns only track front-end form submissions. We connect your website and CRM to Google Enhanced & Offline Conversions, so bidding learns who actually becomes a customer.
THE PROBLEM WE SOLVE
Not all leads are equally valuable. Incomplete tracking and campaigns focused on raw form fills can lead to poor-quality enquiries. We bridge the gap between search performance and real outcomes to help you attract better leads and optimise your budget.
GOOGLE ADS
LEARNS WHO BUYS
01
Ad click
02
Lead submitted
03
Lead qualified
04
Meeting booked
05
Deal closed
Step 1
More Accurate Conversion Tracking
Gain clearer visibility into search journeys with Enhanced Conversions and offline CRM milestone tracking.
Enhanced & Offline Signals
01 / CAPI
99.1% Attribution Clarity
- High-Intent Search Click 01
- Form & Call Tracked 02
- CRM Pipeline Synced 03
Step 2
Better Leads at Lower Costs
Use CRM insights and search-term filtering to optimise bidding for qualified leads and improve acquisition efficiency.
Qualified Search Bidding
02 / CAPI
-45% Cost Per Qualified Lead
- Negative Keywords Excluded 01
- SQL & Booking Signals Prioritised 02
- Smart Bidding Trains on Buyers 03
Step 3
Smarter, More Confident Scaling
Identify keywords and campaigns with strong conversion potentials, so you can allocate budgets effectively and scale what works.
Revenue-Backed Scaling
03 / CAPI
4.2x Search ROAS
- True Cost Per Acquisition Tracked 01
- High-Intent Campaigns Scaled 02
- Predictable Monthly Growth 03
Landing Page & Conversion Optimisation
Make the Click Count
Google Ads performance depends on what happens after a visitor arrives. A relevant landing page gives the right audience a clear reason to act.
01
Message Match
Keep the keyword, promise and landing page aligned with user intent.
02
Clear Conversion Paths
Make enquiries, calls, bookings or purchases easier to complete.
03
Offers & Calls to Action
Present the value of your offer and the next step without unnecessary friction.
04
Landing Page Relevance
Direct different search needs to destinations that answer them clearly.
05
Mobile Experience
Review speed, readability and form usability where visitors browse on smaller screens.
06
Form & Lead Flow Optimisation
Improve how enquiries are collected while considering qualification and follow-up.
07
Conversion Rate Testing
Test meaningful page changes when data and scope support conversion rate optimisation.
Why It Matters
Even valuable Google Ads traffic can be wasted when the destination creates uncertainty or friction.
We connect paid search with landing page optimisation to improve the journey from first click to qualified opportunity.
Business / Industry Applications
Google Ads Strategies Built Around Your Business
Every customer journey is different. At OMNI Digital, we tailor search structures, keyword strategies and conversion pathways to how your customers search, evaluate and choose your business.
Ecommerce & Retail
Connect product demand with Search, Shopping and Performance Max opportunities, supported by a strong ecommerce experience.
Education & Enrolment
Reach students, parents and learners searching for courses while prioritising enquiry and enrolment quality.
Finance & Professional Services
Focus on credible messaging and relevant enquiries within applicable advertising policies.
Home, Living & Lifestyle
Capture demand for renovation, interiors, furniture and related services when customers are actively exploring options.
Lead Generation Businesses
Align high-intent searches with bookings, consultations, quotations and sales follow-up.
Established & Growing Brands
Adapt Google Ads structures for expansion, efficiency improvements or greater acquisition volume.
Our approach adapts to your customer journey, search demand and commercial priorities, not a standard template.
Case Studies
The Work Behind the Results
Every successful campaign has a context. Our case studies show the challenge, the decisions we made and the business outcome, with the figures and attribution explained clearly.
Case Study #1
Bedtribe
PROBLEM
The brand lacked the time and internal resources to manage paid ads effectively and struggled to scale performance.
OUTCOME
After restructuring the creative approach, the brand achieved higher profitability and successfully expanded into additional channels, including retail, Shopee, and TikTok, unlocking scalable and sustainable growth.
>2.3x
YoY sales increase
5-6x
Monthly profit
81%
Blended Ad ROAS
Case Study #2
Lylo
PROBLEM
The website experience was inconsistent, leading to a very low conversion rate.
OUTCOME
We rebuilt and optimized the full funnel, then launched a MOFU video plus BOFU static mix to improve conversion quality and scale revenue to a new high.
607%
ROAS Increase
17.09x
Blended ROAS
Case Study #3
Bright Culture
PROBLEM
The team was paying $50 to $100 per lead and couldn’t scale. They also tried managing ads in house, but it was taking too much time and focus.
OUTCOME
We took over performance marketing and streamlined the lead generation setup. Trial class CPL dropped to around $25 to $30, giving the team consistent leads while freeing them to focus on scaling other areas of the business.
$25 - 30
Trial Class CPL
$50 - 100
CPL Before
Testimonials
What Our Clients Say
The strongest client stories explain not only the outcome, but what working with the team was actually like.
«I just wanted steady growth — a few more orders. Instead we 10x'd our monthly revenue. The ads from Omni really work. Consider this my warning about Omni.»
10x
Monthly revenue growth
Non-stop
Incoming orders
Consistent
Scaled growth after testing
— Natalie Ang-Sawlani
Gentle Therapy
«I hired them just to make my life easier — instead we were packing orders for 5 days straight. As a business owner, this is the exact headache you secretly pray for.»
10x
Revenue growth
5 days
Non-stop packing orders
100%
Profit-first ad scaling
— Melissa Tan
Bedtribe
«Most agencies just wasted my time. Omni understood the education industry — how parents think and what students need. They delivered results without me managing marketing.»
Higher
Revenue increase
Lower
Cost per lead & acquisition
More
Student enrollments
— Bernice Tay
Bright Culture
Why OMNI
More Than Google Ads Management
We connect paid search decisions with the bigger picture of how your business earns customers and revenue.
Focused on Business Outcomes
Prioritise qualified leads, sales and acquisition efficiency — not just impressions, clicks or raw enquiry volume.
Search Intent Meets Conversion
Combine commercial keyword intelligence, persuasive ad copy and landing page alignment to convert high-intent searches.
Data-Driven Optimisation
Continuously refine campaigns to improve performance using Enhanced Conversions, search term audits and CRM insights.
Built to Scale
Identify what works, optimise performance and scale your Google Ads campaigns efficiently and confidently.
An Integrated Approach to Google Ads
What Makes OMNI Different?
When choosing a Google advertising agency Singapore businesses should ask how search intent, measurement, creative and the journey after the click will work together.
OMNI Digital
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Integrates keyword strategy, campaign structure, conversion tracking, landing page insights, and ongoing optimisation
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Prioritises qualified leads, sales, cost per acquisition (CPA), and return on ad spend (ROAS)
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Selects keywords based on search intent, commercial relevance, competition, and conversion potential
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Regularly refines search terms, negative keywords, and match types to improve budget efficiency
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Considers the complete customer journey, from search intent and ad interaction to conversion
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Incorporates lead quality, offline conversions, and CRM insights where supported
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Evaluates landing page relevance, message consistency, and opportunities to improve conversions
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Tailors campaign strategies to your business model, customer behaviour, and growth objectives
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Translates performance insights into actionable recommendations and clear next steps
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Scales strategically using proven performance, reliable conversion data, and acquisition efficiency
Typical Google Ads Agency
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Focuses mainly on campaign setup and account management
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Often emphasises clicks, impressions, and basic conversion metrics
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May prioritise keywords based on search volume
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Reviews keyword performance at scheduled intervals
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Concentrates on optimising campaigns within Google Ads
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Primarily measures initial enquiries and purchases
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Directs traffic to existing website pages
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Relies on established campaign structures
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Reports on campaign activity and performance metrics
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Focuses on increasing budgets to drive greater reach
We treat Google Ads as one part of a connected customer journey, not simply a source of traffic.
OMNI Pricing Packages
Flexible Google Ads Management Packages for Your Growth
From high-intent Google Search and Performance Max to integrated multi-platform acquisition, choose a management package aligned with your commercial goals.
S$2,500
/month
Single Channel
- Google Ads management
- Search, PMax & Remarketing
- Keyword & negative keyword strategy
- Conversion tracking & optimisation
- Monthly performance reporting
- Landing page review based on scope
S$4,000
/month
Most Popular
- Google Ads management
- Meta Ads (Facebook & Instagram)
- Full-funnel demand capture & creation
- Integrated paid media strategy
- Cross-channel attribution & reporting
- Creative scope based on agreement
Custom Quote
Enterprise / Full Stack
- Multi-platform paid media strategy
- Google, Meta, TikTok & YouTube
- Custom international campaign structure
- Enhanced & offline CRM conversion sync
- Dedicated CRO & landing page testing
- Custom creative production
Advertising spend is billed separately by the respective advertising platforms. Additional services, including creative production, landing page development, CRM integrations, and technical implementations, may be scoped and quoted separately depending on your selected package and business requirements.
FAQs
What does a Google Ads agency do?
What types of Google Ads campaigns does OMNI manage?
Can Google Ads work for ecommerce?
How much should I spend on Google Ads?
How do you measure Google Ads performance?
Do I keep ownership of my Google Ads account?
Can Google Ads or digital marketing be supported by the EDGE Grant?
Can Google Ads optimise for qualified leads instead of just form submissions?
How long do Google Ads take to work?