01
Repurposed Ads That Look Like Ads
Polished corporate videos get skipped within seconds. TikTok requires native pacing and immediate visual hooks.
TikTok Ads Agency
in Singapore,
Built for
Measurable Growth
Turn short-form attention into qualified enquiries, ecommerce sales and measurable growth with native TikTok creative, Spark Ads and Events API tracking.
Our clients
Trusted by Growth-Minded Brands
We work with businesses that want clarity on what their advertising is achieving and what to improve next.
8-Figure
Ad Spend Managed
$85M+
Revenue Generated
50+
Businesses Served
TheFinance.sg
The Singapore Blog
BestInHood
ReviewRanger
Sortlist
DesignRush
GoodFirms
Clutch
TechBehemoths
Hotfrog SG
APAC Agencies
Recognised for Our Approach to Digital Growth
OMNI Digital has been featured in business publications for our approach to performance marketing, combining paid media expertise, creative strategy, and a commitment to measurable business outcomes.
Problems
Why Your TikTok Ads May Be Losing Momentum
TikTok rewards native relevance and punishes repurposed corporate commercials. When campaigns underperform, the bottleneck usually sits across hook retention, creative cadence and attribution.
02
Rapid Creative Decay
Winning TikTok creatives fatigue quickly. Without modular hook and script testing, acquisition costs rapidly climb.
03
High Views, Low Commercial Intent
Cheap video views mean little if viewers do not match your buyer profile or convert.
04
Unqualified Instant Form Leads
Frictionless lead forms flood sales teams with low-intent enquiries without proper qualification and CRM feedback.
05
Attribution & Tracking Blindspots
Browser pixels miss cross-device conversions, starving TikTok’s bidding algorithm of accurate purchase signals.
06
Unstable Scaling
Doubling budgets overnight spikes acquisition costs. Sustainable TikTok scaling requires horizontal creative expansion and signal stability.
Sustainable TikTok Ads performance comes from pairing native creative velocity with clean conversion signals and a frictionless post-click journey.
TIKTOK ADS · THE OMNI LOOP
MOST AGENCIES STOP AT THE LEAD. WE FOLLOW IT TO THE SALE.
Six steps. One loop. Every round teaches TikTok more about who buys from you.
GET A FREE STRATEGY AUDIT
SALES DATA
1 / 6
TIKTOK'S ALGORITHM
LEARNS WHO ACTUALLY BUYS
01 · CAMPAIGN MANAGEMENT
02 · CREATIVE STRATEGY
03 · DATA ANALYSIS
04 · QUALIFIED LEAD OPTIMISATION
05 · REPORTING
06 · ITERATION
Our Process
A Clear Process Built for Creative Velocity
Our 4-stage workflow keeps creative production, tracking and media buying tightly aligned from day one.
Book a strategy callAudit & Creative Discovery
We audit your historical ad data, competitor TikTok activity, tracking infrastructure and offer positioning to uncover immediate growth levers.
Scripting, Production & Tracking Setup
We configure TikTok Pixel & Events API, structure your campaign architecture and produce your initial batch of multi-hook video creatives.
Launch & Signal Testing
We launch structured creative and audience tests, monitoring thumb-stop rates, hold rates, CPC and lead/purchase quality.
Iterate Creative & Scale
We cut underperforming angles early, produce new hook/body variations around winning concepts and scale budgets profitably.
TikTok Events API & Lead Quality Optimisation
Stronger Signals. Higher-Intent TikTok Conversions.
Most campaigns only tell TikTok who clicked or filled a quick form. We connect your website and CRM to TikTok’s Events API, so it learns who actually becomes a customer.
THE PROBLEM WE SOLVE
Not all leads are equally valuable. Incomplete tracking and campaigns focused on raw form submissions can lead to poor-quality enquiries. We bridge the gap between ad performance and real outcomes to help you attract better leads and optimise your budget.
TIKTOK EVENTS API
LEARNS WHO BUYS
01
Ad click
02
Lead submitted
03
Lead qualified
04
Meeting booked
05
Deal closed
Step 1
More Accurate Conversion Tracking
Gain clearer visibility into customer journeys with more complete conversion data through TikTok’s server-side Events API.
Server-Side Events API
01 / CAPI
99.0% Event Match
- 2s Hook & Video View 01
- Lead Submitted (Pixel + Server) 02
- CRM Deal Stage Synced 03
Step 2
Better Leads at Lower Costs
Use CRM insights to optimise TikTok campaigns for qualified leads and improve acquisition efficiency.
CRM Qualification Loop
02 / CAPI
-46% Cost Per Qualified Lead
- Low-Intent Instant Forms Filtered 01
- SQL & Booking Signals Prioritised 02
- TikTok Algorithm Trains on Buyers 03
Step 3
Smarter, More Confident Scaling
Identify video hooks and campaigns with strong conversion potentials, so you can allocate budgets effectively and scale what works.
Revenue-Backed Scaling
03 / CAPI
3.6x Pipeline ROAS
- True Cost Per Acquisition Tracked 01
- Winning Spark Ads Scaled by Revenue 02
- Predictable Monthly Growth 03
Native Performance Creative
Built for the
For You Feed.
Engineered to Convert.
On TikTok, the first three seconds determine whether you earn attention, and the next fifteen seconds determine whether you earn a customer.
Static • Us vs Them
3.4% CTR
OMNI // STATIC AD
WHY SETTLE FOR CLICKS WHEN YOU CAN SCALE REVENUE?
Full-Funnel Strategy • CAPI Attribution • Weekly Creative Sprints
Book Your Strategy Audit →
Static • Social Proof
4.9x ROAS
OMNI // STATIC AD
86% OF CLIENTS ACHIEVED >50% GROWTH IN 12 MONTHS
Verified Singapore Case Studies Across Ecommerce, Education & B2B
See Real Client Results →
Static • Offer Stack
$26 CPL
OMNI // STATIC AD
STOP GUESSING WHICH AD CREATIVE ACTUALLY SELLS
Get a 45-Minute Paid Media & Creative Diagnostic With Our Senior Team
Claim Free Audit Slot →
STEP - 1
Market Research
STEP - 2
Hook Variations
STEP - 3
Native Shoot & Edit
STEP - 4
Launch & Measure
STEP - 5
Remix Winners
STEP - 6
Scale Spend
Every video we launch has a commercial hypothesis behind it — allowing us to compound creative learnings month after month.
Business / Industry Applications
TikTok Ads Strategies Shaped Around Your Industry
Every customer journey is different. At OMNI Digital, we tailor creator styles, messaging frameworks and landing page flows around how your customers discover and evaluate offers.
Ecommerce, D2C & TikTok Shop
Video Shopping Ads, catalogue retargeting, live shopping amplification and creator-led product demonstrations that drive direct ROAS.
Education, Courses & Enrolment
Authority-led explainers, student outcome stories and structured lead generation funnels for training providers and academies.
Finance & Professional Services
Policy-compliant authority hooks, myth-busting explainers and consultation funnels tailored to Singapore decision-makers.
Home, Interior & Lifestyle
Room makeovers, walkthrough hooks and quotation funnels that turn visual inspiration into qualified homeowner consultations.
B2C & B2B Lead Generation
Founder-perspective videos and educational hooks paired with high-intent Instant Forms or landing page funnels.
Established & Scaling Brands
Multi-market creative localisation and full-funnel media buying for brands expanding across Singapore and Southeast Asia.
We match the right TikTok campaign objective, creative format and conversion flow to your unit economics and sales cycle.
Case Studies
The Work Behind the Results
Every successful campaign has a context. Our case studies show the challenge, the decisions we made and the business outcome, with the figures and attribution explained clearly.
Case Study #1
Bedtribe
PROBLEM
The brand lacked the time and internal resources to manage paid ads effectively and struggled to scale performance.
OUTCOME
After restructuring the creative approach, the brand achieved higher profitability and successfully expanded into additional channels, including retail, Shopee, and TikTok, unlocking scalable and sustainable growth.
>2.3x
YoY sales increase
5-6x
Monthly profit
81%
Blended Ad ROAS
Case Study #2
Lylo
PROBLEM
The website experience was inconsistent, leading to a very low conversion rate.
OUTCOME
We rebuilt and optimized the full funnel, then launched a MOFU video plus BOFU static mix to improve conversion quality and scale revenue to a new high.
607%
ROAS Increase
17.09x
Blended ROAS
Case Study #3
Bright Culture
PROBLEM
The team was paying $50 to $100 per lead and couldn’t scale. They also tried managing ads in house, but it was taking too much time and focus.
OUTCOME
We took over performance marketing and streamlined the lead generation setup. Trial class CPL dropped to around $25 to $30, giving the team consistent leads while freeing them to focus on scaling other areas of the business.
$25 - 30
Trial Class CPL
$50 - 100
CPL Before
Testimonials
What Our Clients Say
The strongest client stories explain not only the outcome, but what working with the team was actually like.
«I just wanted steady growth — a few more orders. Instead we 10x'd our monthly revenue. The ads from Omni really work. Consider this my warning about Omni.»
10x
Monthly revenue growth
Non-stop
Incoming orders
Consistent
Scaled growth after testing
— Natalie Ang-Sawlani
Gentle Therapy
«I hired them just to make my life easier — instead we were packing orders for 5 days straight. As a business owner, this is the exact headache you secretly pray for.»
10x
Revenue growth
5 days
Non-stop packing orders
100%
Profit-first ad scaling
— Melissa Tan
Bedtribe
«Most agencies just wasted my time. Omni understood the education industry — how parents think and what students need. They delivered results without me managing marketing.»
Higher
Revenue increase
Lower
Cost per lead & acquisition
More
Student enrollments
— Bernice Tay
Bright Culture
Why OMNI
More Than Media Buying. Creative & Performance Under One Roof.
TikTok campaigns fail when media buyers and video creators work in silos. At OMNI Digital, creative strategy and paid media optimisation operate as a single unit.
Focused on Business Outcomes
Prioritise qualified leads, sales and acquisition efficiency — not just impressions, clicks or lead volume.
Creative Meets Performance
Combine customer insights, creatives and performance data to develop ads that convert the right audiences.
Data-Driven Optimisation
Continuously refine campaigns to improve performance using conversion tracking and customer journey insights.
Built to Scale
Identify what works, optimise performance and scale your Meta Ads campaigns efficiently and confidently.
Our Approach Compared
What Sets OMNI Apart as a TikTok Ads Agency?
Most agencies either treat TikTok like a traditional media-buying spreadsheet or focus purely on trendy videos with zero conversion architecture. Here is how our approach compares.
OMNI Digital
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Unites direct-response video production, media buying, funnel strategy and tracking under one roof.
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Scripts and shoots platform-native, vertical short-form videos engineered specifically for For You feed behaviour.
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Measures success by qualified leads, CPQL, CPA, ROAS and downstream sales pipeline contribution.
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Uses modular hook and angle testing to continuously refresh creative before fatigue impacts CPA.
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Implements TikTok Events API and CRM milestone tracking so the algorithm optimises for real buyers.
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Audits and refines Instant Forms, landing pages and WhatsApp/CRM follow-up flows to maximise conversion rates.
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Aligns TikTok discovery with search intent capture and cross-channel retargeting for maximum total ROAS.
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Delivers transparent creative diagnostics (hook rate, hold rate, CPA) with clear weekly action plans.
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Scales sustainably through proven creative expansion, Spark Ads and verified conversion signals.
Typical TikTok Ads Agency
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Separates media buying from creative production, relying on slow external handoffs.
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Repurposes existing horizontal commercials or static social posts onto TikTok.
-
Celebrates impressions, video views and surface-level engagement metrics.
-
Launches one or two videos and waits weeks until performance crashes from fatigue.
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Relies on basic browser pixel setup with limited visibility into lead quality.
-
Ignores what happens after the user clicks the ad or submits an Instant Form.
-
Treats TikTok in isolation from your Google Search and Meta campaigns.
-
Provides generic monthly PDF spreadsheets with little strategic direction.
-
Attempts to scale simply by cranking up daily ad group budgets.
By connecting native creative velocity with rigorous performance engineering, we turn TikTok into a dependable growth engine for your business.
OMNI Pricing Packages
Flexible TikTok Ads Management Packages for Your Growth
Choose a focused TikTok acquisition package or combine TikTok with Meta and Google Ads for a full-funnel growth engine.
S$2,500
/month
Single Channel
- TikTok Ads campaign management
- In-Feed, Spark Ads & Search Ads
- Creative angle & hook strategy
- TikTok Pixel & conversion tracking
- Performance & creative diagnostics reporting
- Creative production scoped to agreement
S$4,000
/month
Most Popular
- TikTok Ads + Meta Ads management
- Cross-platform short-form video strategy
- TikTok, Instagram Reels & Facebook campaigns
- Integrated paid social media buying
- Cross-channel attribution & reporting
- Creative production scoped to agreement
Custom Quote
Full Stack + Production
- TikTok, Meta & Google Ads management
- End-to-end performance video production
- Server-side Events API & CAPI setup
- TikTok Shop / Ecommerce catalogue scaling
- Landing page & funnel optimisation
- Dedicated growth & creative pod
Advertising spend is billed separately by the respective advertising platforms. Additional services, including dedicated video shoots, creator sourcing, landing page development, and CRM integrations, may be scoped and quoted separately depending on your selected package and business requirements.
FAQs
What are TikTok Ads and how do they work?
Does OMNI Digital produce the TikTok video creatives?
Can TikTok Ads drive sales for ecommerce and TikTok Shop?
How much budget do I need to start TikTok Ads?
How do you report on TikTok Ads performance?
Do I retain ownership of my TikTok Ads Manager account?
Can TikTok Ads management be supported by the Singapore EDGE Grant?
Can TikTok Ads generate B2B or high-ticket service leads?
How long does it take to see results from TikTok Ads?